🎨Arts
Advertising Designer
Creates the visual advertising for brands
Creates visuals for advertising: banners, posters, packaging and brand materials.
What they do
- ▹Designs banners, social media posts and ad layouts
- ▹Prepares packaging and brand materials from a client brief
- ▹Chooses fonts, colors and style within a company's brand book
- ▹Prepares files for print or publishing and revises them based on feedback
Skills you need
- ▹Working in Photoshop, Illustrator and other design software
- ▹Understanding of branding and visual identity
- ▹Artistic taste and sense of composition
- ▹Ability to meet campaign deadlines
- ▹Staying calm through client revisions
Focus on these subjects at school
ArtComputer science
Where they work
- ▹Advertising and digital agencies
- ▹Marketing departments of retail chains and telecom operators
- ▹Printing houses and packaging manufacturers
- ▹Freelance work or a design studio of one's own
Pros
- + Growing digital advertising and social media market
- + Can take freelance projects alongside a regular job
Challenges
- − Frequent revisions and reworks requested by clients
- − Tight deadlines before campaign launches
Programs that lead to this profession
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